Client / Essilor / Data Analysis
Network Online

Monthly Monitoring Analysis (Feb 2026)

当月可见度

正负面监控

品牌关注词

Avg. Hit Rate

68.5%

Growth (MoM)

+12.4%

Top Engine

Doubao

Keywords

48 / 13.5k

Doubao Platform - Hit Rate Trend (Feb 2026)

Essilor
Zeiss
Nikon
Kodak

Channel Share (Top 10)

人
People.cn (人民网)
18.5%
浪
Sina (新浪新闻)
15.2%
狐
Sohu (搜狐)
12.4%
网
NetEase (网易)
10.1%
知
Zhihu (知乎)
9.5%
头
Toutiao (今日头条)
8.2%
红
Xiaohongshu (小红书)
7.8%
腾
Tencent News
7.2%
凤
Ifeng (凤凰网)
6.5%
度
Baidu (百家号)
4.6%

QRW Level Performance

Comparison of hit rates between Start and End of monitoring period.

Engine Analysis: Doubao vs. DeepSeek

Performance across different question complexities.

48 Core Keywords Hit Rate Matrix

Based on QRW=1, 2, 3 categories

🚀 Summary

Essilor's appearance probability in AI responses is increasing rapidly, especially on Doubao. Brand-related questions (QRW=2) show significant improvement in hit rate quality due to recent optimization.

⚠️ Risks & Recommendations

Competitor Zeiss dominates "Ranking" type queries. Action: Shift 10% budget to specific long-tail content optimization to counter Zeiss's volume advantage.